The Realreal Temporary Closure (2024)

1. United States : The RealReal sells real estate to cover losses - Glitz.paris

  • Missing: temporary | Show results with:temporary

  • Like many of its competitors in the luxury online consignment sector, the California-based market leader has been struggling since 2020. To help make ends meet, The RealReal has put part of its Los - 5/2/2024

United States : The RealReal sells real estate to cover losses - Glitz.paris

2. The RealReal will lay off 230 employees, close stores - The Current

  • Missing: temporary | Show results with:temporary

  • The resale platform has struggled with profitability.

The RealReal will lay off 230 employees, close stores - The Current

3. The RealReal CFO to step down - Retail Dive

The RealReal CFO to step down - Retail Dive

4. Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

  • Feb 28, 2023 · The RealReal has undertaken taken drastic restructuring measures in recent months – such as closing four stores and laying off hundreds of employees in ...

  • After months of cost-cutting, The RealReal is starting to inch closer to profitability. But its annual loss was still well into the nine figures, the company reported during its fourth quarter earnings call on Tuesday. After announcing layoffs and store closures, the luxury resale startup outlined the measures it's taking to stop quarterly losses.

Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

5. After founder's exit, The RealReal appoints CEO to lead turnaround

  • Jan 26, 2023 · The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business ...

  • The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business model profitable.

After founder's exit, The RealReal appoints CEO to lead turnaround

6. In another step toward profitability, The RealReal winds down beauty ...

  • Mar 24, 2023 · As part of its effort to focus on its consignment business, The RealReal is winding down its beauty sales, a company spokesperson confirmed ...

  • Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.

In another step toward profitability, The RealReal winds down beauty ...

7. Can The RealReal's aggressive cost-cutting help it reach profitability?

  • Feb 22, 2023 · A rep from The RealReal said the recent layoffs and store closures are meant to help bring the company closer to profitability but declined to ...

  • Resale company The RealReal has been in a rough spot. Last July, it announced an accelerate plan to reach profitability — which it has yet to achieve in its 12 years of existence, including in the four years since going public. Last week, in a cost-cutting effort, the company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.

Can The RealReal's aggressive cost-cutting help it reach profitability?

8. The RealReal Announces Layoffs and Store Closures - Retail Bum

  • Feb 21, 2023 · The company is planning to let go roughly 7% of its workforce, equating to about 230 employees — a move that would cost the company $1.7 million ...

  • The RealReal is making deep cuts as the resale platform struggles to turn a profit. The company is planning to let go roughly 7% of its workforce, equating to…

The RealReal Announces Layoffs and Store Closures - Retail Bum
The Realreal Temporary Closure (2024)

FAQs

What is The RealReal controversy? ›

In the filing, Chanel alleged that The RealReal sold at least seven counterfeit Chanel bags on its website, challenging The RealReal's claim that its in-house luxury experts authenticated each item as genuine Chanel products.

Is The RealReal struggling? ›

While it reported a net loss of $168 million for the year on revenues of $549 million and $1.7 gross merchandise value, the loss gap narrowed from $196 million last year, so the company is finally moving in the right direction.

Will The RealReal go out of business? ›

Despite leadership changes and financial losses, The RealReal remains resilient, buoyed by increasing consumer interest in sustainable luxury consumption. The recent disclosure of improved financial performance, marked by positive adjusted EBITDA and reduced debt, underscores the effectiveness of its strategic pivots.

What happens if my item doesn't sell on The RealReal? ›

(iii) If an Accepted Item has not been Sold by the end of the Consignment Period, We will contact You and, at Your option and Our expense: (A) return the Accepted Item to You, in accordance with the terms of the Return Policy, or (B) re-purpose or donate the item to a charity of Our choice.

Why is The RealReal down? ›

Revenue guidance for the next quarter missed analysts' estimates, and the full-year guidance was dropped. In addition, the company continued to burn cash. Overall, this was a mediocre quarter for The RealReal.

Is The RealReal ethical? ›

TRR expects the highest standards of ethical conduct in all of our endeavors. Supplier shall always be ethical in every aspect of its business, including relationships, practices, sourcing, and operations.

Are The RealReal items authentic? ›

About The RealReal

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 36 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.

Should I buy RealReal? ›

RealReal's analyst rating consensus is a Moderate Buy. This is based on the ratings of 5 Wall Streets Analysts.

Does The RealReal make money? ›

In the fourth quarter of 2023, The RealReal delivered positive Adjusted EBITDA and positive free cash flow. These are historic milestones and firsts for the company since our IPO in 2019. Our strategic shift to re-focus on the consignment business is delivering strong progress in our results.

Who is the new CEO of The RealReal? ›

John Koryl has served as our Chief Executive Officer and as a member of our board of directors since February 2023.

What percentage does The RealReal give you? ›

We handle everything from expert authentication, copy writing, and photography. Thanks to 25+ million shoppers items sell faster on The RealReal. Earn up to 85% of the sales price. That's 3 times more than other resellers.

Can you return things to The RealReal? ›

To return eligible items, you must request a return within 14 days of in-store purchase or original shipment date, and return the item(s) within 21 days of in-store purchase or original shipment date. Items received after 21 days may be eligible for consignment (excluding beauty).

Does The RealReal pay you upfront? ›

When you trade your items, you will receive payment upfront (within two weeks) in the form of The RealReal site credit. When you sell your items, you will receive payment upfront (within two weeks) by direct deposit.

Does The RealReal send 1099? ›

Yes. Once an Affiliate hits $600 in earnings for a calendar year, we are required by the IRS to report that income via a 1099 form. We will collect your tax information before making your first payment.

How much of a cut does Fashionphile take? ›

How much commission do they take? They give you a straight forward buyout price. You get 70% of the sale price. Handbags priced over $3,000 you will receive 85% of the portion of the selling price above $3,000.

What are the lawsuits against The RealReal? ›

The RealReal has struggled with selling counterfeits, was sued by Chanel and settled an $11 million dollar class action– which had been led by one of their own investors.

Who owns The RealReal? ›

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur.

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